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Case Studies
Emotional-IQ - Testing an Ad Campaign for a Retailer
A retailer was launching a new ad campaign and wanted to test the effectiveness for their existing customer base as well as newly identified opportunity consumers. Level 7 showed them a new approach that got results.
Benchmarking Conservation Awareness for a Utility
A utility company had launched a conservation initiative to urge it’s customers to not only save money, but to save the environment. But was it falling on deaf ears?
Scoping Revenue Opportunity for a Wine Trail
A 30 winery consortium wanted to understand the effects of their annual special events series in terms of brand image, types of visitors, revenue, and potential revenue. The results surprised them.
A New Way to Measure Customer Experience
A mass transportation authority wanted to conduct periodic customer satisfaction surveys to track the results over a 5-year timeframe and was preparing to launch a system-wide redesign that would impact riders with route changes and other changes. But how would they know if it was successful?
Brand Insights for a Private School District
One of the largest private school districts in an upstate NY metro region struggled with declining enrollments and closings. The school believed it had a great story but that it needed to be told in a new way that would put them back into the mindset of parents.
Measuring Economic Impact of a Tourism Corridor
Level 7 partners conducted primary and secondary research to help a New York State organization determine if increased marketing budgets would spur growth in local communities.
Brand Refresh
Level 7 partners applied relevant research methods to help an R&D and high-tech manufacturing company make their brand, name, and logo relevant to potential employees and prospective clients.
Healthcare Obstacles in Retail
A nationwide study of 2,000 participants (doctors, optical associates, patients, and shoppers) uncovered key careabouts and concerns to address in consumer retail messaging.